Image: Ryan O’Donnell, MS, BCBA - Owner of RYANO, LLC. LEARN MORE ABOUT RYANO.

Image: Ryan O’Donnell, MS, BCBA - Owner of RYANO, LLC. LEARN MORE ABOUT RYANO.

THE DAILY BA

Launched in January of 2018, Ryan sought out to learn videography through a daily commitment to upload something to the channel. While daily videos were not achievable, the impact has shaped important discussions in the Behavior Analytic community and disseminated the science and practice to millions of people online. It continues to this day (Link to YouTube Channel)

 
 

2018-2020 Growth of Video Views

YEAR by YEAR GROWTH

The primary metric of success for The Daily BA is the number of video views on various social media platforms. Year over year growth from 2018-2019 was 128% and from 2019-2020 was 60%.

Views

Views from YouTube & Facebook. (Note - Instagram, LinkedIn & Twitter would would increase these by approximately 50% for each year but are not primary focus of brand.)
 
 

2018 - 2020

YEAR by YEAR GROWTH

Another metric of success for The Daily BA is the impressions the content has around the world. Impressions are measured on social media through content (e.g., posts, images, or videos) being shown on a device. Year over growth from 2018-2019 was 278% and from 2019-2020 was 92%.

 
 

Brand Reach (In Millions)

Impressions from YouTube & Facebook. (Note - Instagram, LinkedIn & Twitter estimates would approximately double these numbers for each year, but are not primary focus of brand.)
 
 

2018 - 2020

Total hours consumed across projects

Each video view is tracked by platforms and can be summarized in a total as “Hours Consumed.” An aggregate measure of how much a brand’s content has been seen by the population and a loose indicator of success (although no outcomes can be assumed). The Daily BA is an outlet to disseminate the science of behavior analysis to others online which indirectly helps attain clients that require video productions of their own, while secondarily also pointing people to larger work (e.g., continuing education courses).

Hours of Content Consumed Across Projects

*Clients estimated from public views and knowledge from owners as I do not have access to their business analytics.

One common question is is the effort crafting videos worthwhile?

 

If you have something valuable to say, then why continue to repeat it? Sure there are times you may choose this option, but if you could automate your efforts, what would that provide you? The traditional model of dissemination usually involves some form of physical travel and in-person training. In the first 3 years of The Daily BA has resulted in over 29,877 hours viewed - if this were a full-time job, meaning you spoke for 40 hours a week, 52 weeks per year, it would require 14.36 years to achieve the same outcomes. Learn about a use case with Dr. Gregory P. Hanley and consider this.

 
 

Hours Consumed Across Projects

Hours consumed by the larger population of The Daily BA and via Continuing Education outlets of RYANO, LLC and strategic partnerships (e.g., CHATTcon, Team On Location, LLC). This is not a representation of any one particular Continuing Education provider (e.g., BACB® ACE), rather the total hours of educational content delivered via In-Person conferences and online Synchronous and Asynchronous courses.