What Makes Ryan O Stand Out

• 10+ years experience in Behavior Analysis (60 credit masters, including experimental thesis)

• Master’s Degree in Applied Behavior Analysis & National Board Certification (understanding of regulations and oversight many professionals may face practically or ethically)

• Past experience delivering services as behavioral technician, educator, clinical director, and business development specialist.

• Active in the Applied Behavior Analysis profession as a content creator (The Daily BA), Continuing Education provider (The Behavior Academy & Team On Location), conference organizer (CHATTcon), and Adjunct Professor (Cappella University)

How It Works

A great video is hard to accomplish, but there are a few key things that are consistently included:

• A focus on the heroes of the event or service (e.g., employees, speakers, organizers, attendees, vendors & volunteers)

• A great “ad” is a great product - if we focus on what your organization does and its unique position in the industry then we will know what to capture and have time to actively plan the best possible story (who should be involved, ideal settings/backdrops, etc.) and actively avoid missing key shots

• Great introductory hooks – Attention is earned. From the first click to the end of the video. Titles and thumbnails convince someone to click into your video but you also have to deliver value quick! I work on achieving that within the first 3-5 seconds to hook viewers into the storyline

• The confused customer never buys – we should focus on being simple and digestible stories that highlight what your organization does and its unique position in the industry. This includes a discussion on the target audience and aligning the creative with the product, audience, and your brand.

• Surprising but fitting – how can we include some personality, event, etc. that is different and stands out from the rest of the industry, but remains on-brand? People recall videos that stand out, and so should yours.

As you may see, the art and science of storytelling starts with a clear aim and purpose. If we can’t articulate the idea yourself, then why should we expect someone else to understand your story?

I begin each project with a discussion on the stories that you want to convey and the style you want to emulate.  This typically looks like two, 1-hour meetings.

1. First Meeting: A casual call or video chat to learn more about your organization and answer any questions you may have. Together we hone in the goals of your organization and discuss the styles you want to create. If possible, a brief discussion around the logistics and timeline close out the discussion and I draft a proposal.

2. Second Meeting: We review the initial proposal and discuss any changes that need to be made. If necessary we can review any other topics from the first meeting. The goal is to have a clear vision and timeline of what we define as success.

The first two meetings and the proposal are free of charge, but after that we need to have a formal agreement in place.

Pricing

There are a lot of factors that influence the final cost of a video (e.g., scope, location, length, travel, permits). If you're interested then I'll work with you personally to better understand your vision, needs, and the logistics to provide a final quote and product that will meet your needs in the process described above. If you want to calculate a rough estimate of your project it’s dependent on the type:

• Marketing & Promotional Videos: $750 for each finished minute of video for most high-end social media and marketing videos. This includes all costs (ideation, storyline development, filming, editing, hosting, promoting, etc.). Click here for a sample project scope, budget and contract.

• Event, Conference Training & Corporate Recordings: each depends largely on the preparedness of the on-camera talent and the number of final hours. The cost for each final minute of video significantly drops if we can align various parts:

  • Speaker fluency - multiple takes or consistent re-takes will require not only time filming but also editing time and decisions between which take.

  • Slides & Overlays - if your team is including slides then planning for a synchronized recording of the display computer is required. If additional visuals in post-production are desired (e.g., animated graphics) then each of these requires additional forethought and time in the editing room. Below is an example of a timeline sequence, showing how one 20-minute video has 100s of layers and component pieces.

• Documentary style pieces require even more time and effort, but are subject to change based on a multitude of variables. I can provide ballpark estimates on a call, but these require significantly more resources and time to properly scope. An example of the 1-hour documentary This Way of Thinking (2020) was $30K prior to paying the producer and director (myself). Ideation, filming, editing and hosting were approximately 4-months of full-time work beyond the hard costs of production.

There are some ways to reduce the cost: 

1. Work with me in locations that I'm already going to be at such as conferences (i.e., reduces most travel costs).

2. Partner with additional organizations or people to split the cost where possible (e.g., travel).

3. Remote shooting and editing are sometimes achievable, and can even reduce cost per finished minute, but may lead to a decreased quality of the final product. It depends on the use case, but please inquire if you think this option is right for you.

Contracting

All of my projects include a contracting process. Click here for a sample project scope, budget and contract.

Note: If necessary, I have access to additional photographers and filmmakers as needed for larger events or productions.

Samples

Conference Highlights, Conference Recordings & Corporate Trainings

Highlighting how you help people overcome obstacles and achieve their goals.

Documentary

Dr. Patrick C. Friman, Director, Boys Town Center for Behavioral Health travels the world tirelessly sharing a new way of approaching behavioral and mental health that could revolutionize every aspect of the human experience. The struggle is this way of thinking requires clearly communicating a key message and shifting focus on the work of countless human service professionals. Join Sarah Trautman and Dr. Patrick C. Friman as the two explore the history of Father Flanagan, the campus of Boys Town Village, and how to reframe how we think about mental and behavioral health.

Company Overview

Marketing your products and services or automating your processes.

Community Inclusion & Empowerment

Sharing stories and experiences with the aim to make the world a better place.

Video-On-Demand Courses

For situations in which a company wishes to fully automate training and educational solutions, I’ve launched Video-On-Demand (VOD) websites. For those who need to track the completion of video, audio or written content I have deployed complete top-to-bottom resources through a platform called Kajabi. Features include:

• ideation and creation of course content and website

• full automation of course content

• integration of certificates and badges

• search engine optimization

• digital marketing integrations (e.g., Facebook pixel)

Samples built by RyanO include Team On Location and The Behavior Academy.

Sample: Study Notes ABA Collective

Long-Term Partnerships

I maintain a social media channel (The Daily BA) and presence with the reach of approximately 30,000+ behavior analysts (Dec. 2020). I want to share your story, but only if it is honest and authentic. Since 2018 I’ve been traveling the world for opportunities to collaborate with other mental and behavioral health providers - always making your brand the hero of the story. I’ve created content across the United States and internationally, including: United Arab Emirates, Egypt, Kenya, Norway, Germany, France, Czech Republic, Brazil, Sweden, Ireland, & Northern Ireland.

Contact Ryan O

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