Ryan O’Donnell, MS, BCBA - Owner & Founder of RYANO, LLC
What Makes Ryan O Stand Out
10+ years experience in Behavior Analysis (Master’s Degree from Florida Institute of Technology focusing on the subtleties of attention and perspective-taking)
Active outdoorsman:
Activities: (Backcountry) Snowboarding, Backpacking, Hiking, Mountaineering, Trail Running, Outdoor Relay Runs, Camping, Angling, & Hunting
Select Accomplishments:
Mt. Whitney 1-day summit (with film gear) up the mountaineering route
3-time small business owner (two active LLCs, one folded) with a Business Administration minor in undergrad at the University of Nevada, Reno. (I can talk business, including the almighty Return On Investment [ROI]).
Successful “digital nomad” through balancing a business fueled on content from multiple verticals:
Online content creation (The Daily BA & Why We Do What We Do)
Online Continuing Education Courses (The Behavior Academy & Team On Location)
Online & In-Person conferences organizer (CHATTcon)
Adjunct Professor (Cappella University)
How It Works
A great video is hard to accomplish, but there are a few key things that are consistently included:
A focus on the heroes of the event or service (e.g., employees, speakers, organizers, attendees, vendors & volunteers)
A great “ad” is a great product - if we focus on what your organization does and its unique position in the industry then we will know what to capture and have time to actively plan the best possible story (who should be involved, ideal settings/backdrops, etc.) and actively avoid missing key shots
Great introductory hooks – Attention is earned. From the first click to the end of the video. Titles and thumbnails convince someone to click into your video but you also have to deliver value quick! I work on achieving that within the first 3-5 seconds to hook viewers into the storyline
The confused customer never buys – we should focus on being simple and digestible stories that highlight what your organization does and its unique position in the industry. This includes a discussion on the target audience and aligning the creative with the product, audience, and your brand.
Surprising but fitting – how can we include some personality, event, etc. that is different and stands out from the rest of the industry, but remains on-brand? People recall videos that stand out, and so should yours.
As you may see, the art and science of storytelling starts with a clear aim and purpose. If we can’t articulate the idea yourself, then why should we expect someone else to understand your story?
I begin each project with a discussion on the stories that you want to convey and the style you want to emulate. This typically looks like two, 1-hour meetings.
First Meeting: A casual call or video chat to learn more about your organization and answer any questions you may have. Together we hone in the goals of your organization and discuss the styles you want to create. If possible, a brief discussion around the logistics and timeline to close out the discussion so I can draft a proposal.
Second Meeting: We review the initial proposal and discuss any changes that need to be made. If necessary we can review any other topics from the first meeting. The goal is to have a clear vision and timeline of what we define as success.
The first two meetings and the proposal are free of charge, but after that, we need to have a formal agreement in place.
Pricing
There are a lot of factors that influence the final cost of a video (e.g., scope, location, length, travel, permits). If you're interested then I'll work with you personally to better understand your vision, needs, and the logistics to provide a final quote and product that will meet your needs in the process described above. If you want to calculate a rough estimate of your project it’s dependent on the type:
Marketing & Promotional Videos: $750 for each finished minute of video for most high-end social media and marketing videos. This includes all costs (ideation, storyline development, filming, editing, hosting, promoting, etc.). Click here for a sample project scope, budget and contract.
Event, Conference Training & Corporate Recordings: each depends largely on the preparedness of the on-camera talent and the number of final hours. The cost for each final minute of video significantly drops if we can align various parts:
Speaker fluency - multiple takes or consistent re-takes will require not only time filming but also editing time and decisions between which take.
Slides & Overlays - if your team is including slides then planning for a synchronized recording of the display computer is required. If additional visuals in post-production are desired (e.g., animated graphics) then each of these requires additional forethought and time in the editing room. Below is an example of a timeline sequence, showing how one 20-minute video has 100s of layers and component pieces.
Documentary style pieces require even more time and effort but are subject to change based on a multitude of variables. I can provide ballpark estimates on a call, but these require significantly more resources and time to properly scope. An example of the 1-hour documentary This Way of Thinking (2020) was $30K prior to paying the producer and director (myself). Ideation, filming, editing, and hosting were approximately 4-months of full-time work beyond the hard costs of production.
Outdoor Adventure Films
The outdoors has never been more important in the digital age. Whether it’s highlighting your product, tool, or technology or larger issues such as climate change, I have an interest in creating films that are honest, authentic, and make the world a little better of a place. Below are a few selects from personal trips I have completed with friends and family.
Documentaries
While not an adventure film, I have embarked on larger projects including This Way of Thinking (2020) a 1 hour 02 minute documentary which aired in April, 2020.
Dr. Patrick C. Friman, Director, Boys Town Center for Behavioral Health travels the world tirelessly sharing a new way of approaching behavioral and mental health that could revolutionize every aspect of the human experience. The struggle is this way of thinking requires clearly communicating a key message and shifting focus on the work of countless human service professionals. Join Sarah Trautman and Dr. Patrick C. Friman as the two explore the history of Father Flanagan, the campus of Boys Town Village, and how to reframe how we think about mental and behavioral health.
Video-On-Demand Courses
For situations in which a company wishes to fully automate training and educational solutions, I’ve launched Video-On-Demand (VOD) websites. For those who need to track the completion of video, audio or written content I have deployed complete top-to-bottom resources through a platform called Kajabi. Features include:
ideation and creation of course content and website
full automation of course content
integration of certificates and badges
search engine optimization
digital marketing integrations (e.g., Facebook pixel)
Samples built by RyanO include Team On Location and The Behavior Academy.
