What Makes Ryan O Stand Out
10+ years experience in Behavior Analysis (Master’s Degree from Florida Institute of Technology focusing on the subtleties of attention and perspective-taking)
3+ years experience working with A-list sports media talent, including Trey Wingo, Amy Trask, Ryan Clark, and Archie Manning (samples below)
3+ years experience in video-content strategy, resulting in multiple successful campaigns:
In 2021, my video content strategy changes for one football media website resulted in additional revenue of over $30,000.00 USD/month to the bottom line
In 2022-23, a 2-month video campaign designed with colleagues for a football media company resulted in over 6.5 million impressions (over 5.3M views), and a 5400% increase in subscriber growth, with only 4 pieces of video content.
Experience working at Super Bowl LVI in 2022 on media row
Experience launching episodic, and course content
Experience with long-form documentaries (samples below)
Samples of More Than Football
Samples of Docuseries & Documentary Content
How It Works
A great video is hard to accomplish, but there are a few key things that are consistently included:
A focus on the heroes of the event or service (e.g., employees, speakers, organizers, attendees, vendors & volunteers)
A great “ad” is a great product - if we focus on what your organization does and its unique position in the industry then we will know what to capture and have time to actively plan the best possible story (who should be involved, ideal settings/backdrops, etc.) and actively avoid missing key shots
Great introductory hooks – Attention is earned. From the first click to the end of the video. Titles and thumbnails convince someone to click into your video but you also have to deliver value quick! I work on achieving that within the first 3-5 seconds to hook viewers into the storyline
The confused customer never buys – we should focus on being simple and digestible stories that highlight what your organization does and its unique position in the industry. This includes a discussion on the target audience and aligning the creative with the product, audience, and your brand.
Surprising but fitting – how can we include some personality, event, etc. that is different and stands out from the rest of the industry, but remains on-brand? People recall videos that stand out, and so should yours.
As you may see, the art and science of storytelling starts with a clear aim and purpose. If we can’t articulate the idea yourself, then why should we expect someone else to understand your story?
I begin each project with a discussion on the stories that you want to convey and the style you want to emulate. This typically looks like two, 1-hour meetings.
First Meeting: A casual call or video chat to learn more about your organization and answer any questions you may have. Together we hone in the goals of your organization and discuss the styles you want to create. If possible, a brief discussion around the logistics and timeline to close out the discussion so I can draft a proposal.
Second Meeting: We review the initial proposal and discuss any changes that need to be made. If necessary we can review any other topics from the first meeting. The goal is to have a clear vision and timeline of what we define as success.
The first two meetings and the proposal are free of charge, but after that, we need to have a formal agreement in place.
Pricing
There are a lot of factors that influence the final cost of a video (e.g., scope, location, length, travel, permits). If you're interested then I'll work with you personally to better understand your vision, needs, and the logistics to provide a final quote and product that will meet your needs in the process described above. If you want to calculate a rough estimate of your project it’s dependent on the type:
Marketing & Promotional Videos: $750 for each finished minute of video for most high-end social media and marketing videos. This includes all costs (ideation, storyline development, filming, editing, hosting, promoting, etc.). Click here for a sample project scope, budget and contract.
Event, Conference Training & Corporate Recordings: each depends largely on the preparedness of the on-camera talent and the number of final hours. The cost for each final minute of video significantly drops if we can align various parts:
Speaker fluency - multiple takes or consistent re-takes will require not only time filming but also editing time and decisions between which take.
Slides & Overlays - if your team is including slides then planning for a synchronized recording of the display computer is required. If additional visuals in post-production are desired (e.g., animated graphics) then each of these requires additional forethought and time in the editing room. Below is an example of a timeline sequence, showing how one 20-minute video has 100s of layers and component pieces.
Documentary-style pieces require even more time and effort but are subject to change based on a multitude of variables. I can provide ballpark estimates on a call, but these require significantly more resources and time to properly scope. Most brands are not in a position to leverage these, but we can meet to discuss if you feel this is appropriate for your brand. An example of the 1-hour documentary This Way of Thinking (2020) was $30K prior to paying the producer and director (myself). Ideation, filming, editing, and hosting were approximately 4-months of full-time work beyond the hard costs of production.